Tags: apps, brands, marketing, small businesses, smartphones
Junior Designer James Mercer
A new report by Flurry states that more than 1.7 billion apps were downloaded in the week after Christmas. In the UK alone 132 million apps were downloaded in seven days, more than twice as many as Germany. The app world is massive, and growing ? Flurry expects more than 52 billion apps to be downloaded in 2013.
The key question is what this phenomena means for business and how a small to medium sized business can really benefit from developing its own apps? There are already millions of useful apps that businesses can download ? such as Bump which allows entrepreneurs to ditch traditional business cards in favour of virtual ones. Users can trade contact information, photos and files imply by ?bumping? two Smartphones together. But why would a business consider developing its own app as part of its marketing strategy?
Try these benefits for starters:
- Advertises your brand to new markets
- Builds and reinforces brand loyalty
- Increases visibility and accessibility
- Increases exposure across mobile devices, connecting you with on-the-go consumers
- Generates repeat business
- Enhances your social networking strategies
To achieve these great business benefits your app needs to have a great download-ability factor. Put simply, your app needs to provide the user with something that enhances their everyday activities ? either through a service, an interest or even fun. These elements will establish your app on the download charts and ensure that consumers return to them once they?ve been downloaded.
At Quantum PR we?re currently developing an app based on business events and exhibitions. For visitors to a business exhibition apps provide the perfect channel to relay up to the minute information such as details on products available, speakers, competitions taking place or directions to different stands. Our app will enable a delegate to completely plan their visit to the exhibition, highlighting who and what to see where ? smart business sense. And any business can now develop its own app to promote into its own marketplace and build its brand recognition.
So what do consumers expect from a business-led app?
- Easy access to your brand, products and services and the key benefits that it provides
- Notifications of special events, launches, and importantly offers
- One-touch access to your information
- Directions to your location
So is your business getting left behind?
The smartphone application market is growing massively, By combining great design with excellent functionality (and of course marketing!) apps have the potential to help you develop new markets for your products and services.
If you?re not yet convinced that apps are worth researching further ? consider this: By 2014 there will be more than 2 billion smartphone users worldwide. So perhaps it?s time to look to get ahead, rather than get left behind.
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